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Smart Table Distribution

After going to the workshop on book distribution at the Festival of Inspiration at New Vrndavana, where I live, I became very inspired to take up a more imaginative approach to book distribution. We have so many guests coming to visit New Vrndavana every week, and yet many had been walking away without even one of Srila Prabhupada’s books.

Lord Krsna made this point very clear to me. One day I was talking to a guest, a minister from Texas. He saw the huge poster on our temple room wall near Srila Prabhupada’s Vyasasana. It is a picture of Lord Krsna manifesting His Universal Form to Arjuna with the header: Bhagavad-gita As It Is. After seeing it he said, “I would like a Bhagavad-gita.”

I was embarrassed and at a loss when I realized there were no Bhagavad-gitas in the temple to distribute to this gentleman! Just then I remembered the adage that Vaisesika encouraged us memorize during the book distribution seminar: “The more you show, the more you sell.” I suddenly realized that it was up to me to transform our temple into a place from which to distribute books. Next I also printed small, rectangular labels reading: “For more books and information: www. Krishna.com.”

The next day, I set up a book table under that Bhagavad-gita poster. I already had a stash of some Gitas and small books at home. I dragged them out and put them on the table, attractively displayed. Next, I purchased sheets of bright yellow, round (removable) labels. Any office supply store has these. I then used my home computer to print a price on each label. For instance: “$10–Thank You!” I labeled each book according to its cost, placing the price label on the front of each book. I bought a lockable brass mailbox from Lowes building supply store and bolted it to the table. I then created the following, simple sign — displayed in a frame — and placed it on the table:

Dear Honored Guests,

These books by His Divine Grace A.C. Bhaktivedanta Swami Prabhupada are spiritual treasures. Please choose the books you want and place your money in this Brass box. This is self-service. You are on your honor. The prices are on each book.

Hare Krishna! Thank you very much!

Effortless Sharing

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PROOF IN THE PUDDING

Awesome Results

The next day, I set up a book table under that Bhagavad-gita poster. I already had a stash of some Gitas and small books at home. I dragged them out and put them on the table, attractively displayed. Next, I purchased sheets of bright yellow, round (removable) labels. Any office supply store has these. I then used my home computer to print a price on each label. For instance: “$10–Thank You!” I labeled each book according to its cost, placing the price label on the front of each book.

ENDLESS POTENTIAL

Unlock the Power of Smart Tables

A week after setting up the table, I came back and saw that the books were almost all gone and the envelopes, full of Laxmi, were placed in the brass box. Upon counting, I found that people had been honest, always leaving enough money to cover the printing and in many cases — more.

Now months have gone by and I’ve been finding it lots of fun at the end of busy weekends to tally up all the books that we sold and count all of Krsna’s Laxmi. We have never lost money. There is always more money than the cost of the books (we ask for at least twice what we pay the BBT for the book.) But the main thing is that lots and lots of books are getting distributed.

Tips for Success

Catering to Diverse Languages

Ensure your book selection and signage cater to the languages spoken by your temple visitors. This fosters inclusivity and allows everyone to easily access Srila Prabhupada’s works.

Accepting Checks for Convenience

Provide the option for devotees to pay with checks by clearly informing them through signage and offering a designated check box. This caters to those who prefer this method of payment.

Tracking Inventory and Revenue

Maintain accurate records of the books distributed and the corresponding income. Analyzing this data allows for informed decision-making regarding book selection, pricing, and restocking strategies.

Keeping Books Well-Displayed

Maintain an ample and visually appealing display of Srila Prabhupada’s books on the table. This entices visitors to browse and increases the chances of them purchasing a book.

Building Relationships Through Conversation

Whenever possible, personally interact with visitors, introduce them to the books, and address any questions they may have. This personal touch fosters connection and encourages book purchases.

The Power of Well-Organized Tables

Even without constant attendance, a well-organized and visually appealing book table can effectively promote Srila Prabhupada’s works.

The Temple Room as a Distribution Hub

Locate the book table near Srila Prabhupada’s murti on the Vyasasana. This central location allows you to naturally introduce visitors to the books during temple tours and highlight Srila Prabhupada’s mission of book distribution.

Recognize the temple room as a prime location for effectively distributing Srila Prabhupada’s books due to the high visitor traffic and inherent spiritual significance associated with the space.

Placing the Bhagavad-gita on the Altar

Positioning a Bhagavad-gita on the altar emphasizes the sacred nature of Srila Prabhupada’s writings and reinforces their significance within the temple setting.

Offering Affordable Book Options

Provide a variety of Srila Prabhupada’s books at different price points, ensuring accessibility for everyone. Smaller pamphlets like “Krishna, Reservoir of Pleasure” can be offered for minimal donations or even free of charge.

Leveraging Lectures for Book Distribution

Coordinate with the Sunday Feast speaker to highlight a specific Srila Prabhupada book during their talk. Ensure this book is prominently displayed on the table and offer a special discount to encourage purchase.

Special Guests at the Book Table

Generate Excitement and Credibility. Having prominent figures like the GBC, Temple President, or senior devotees man the book table during special events can attract attention and inspire trust in the importance of Srila Prabhupada’s works.

Always Better Service.

Dive into the wealth of information and resources available on DistributeBooks.com. We equip you to become a more effective instrument in sharing Srila Prabhupada's profound wisdom.

Always Better Service.

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