Distribution of transcendental literature going door-to-door is a Vaisnava tradition. Lord Nityananda and Haridas Thakur went door-to-door in Nadia, tolerating all insults and attacks, distributing Krishna’s message.
The Monthly Sankirtana Festival (MSF)is a fun way to do book distribution that gets everyone, including the congregation, involved. These festivals are based on the strategy that it’s best to have a lot of devotees each doing a little bit.
Principle #1: “The more you show, the more you sell.” If the sets are visible, you will sell them. The more visible they are, the more readily you will be able to sell them.
