lecture Jan 5, 1976
Our first business is this book distribution. There is no need of any other
business. If this book distribution is managed properly, pushed on with
great enthusiasm and determination and at the same time if our men keep
spiritually strong, then the whole world will become Krishna conscious.

BG 13.12 purport
Non violence is generally taken to mean not killing or destroying the
body, but actually nonviolence means not to put others into distress. People in
general are trapped by ignorance in the material concept of life, and they
perpetually suffer material pains. So unless one elevates people to spiritual
knowledge, one is practicing violence. One should try his best to distribute
real knowledge to the people, so that they may become enlightened and leave
this material entanglement. That is nonviolence.