As a conclusion to book distribution seminars, we ask our audiences what they are taking home with them – what practical principles have they heard that they can “put in their pockets” and apply in their daily lives. These pages are based on what our audiences have told us are the most useful tools for them. We call them The Four Laws of Book Distribution, and they are:
Your Sādhana Must Be Strong
The More You Show, The More You Sell
You Must Organize
After reading about these laws, we encourage you to apply them as soon as possible, for by doing so, you will see for yourself how each one fits into the definition of a “law”: “A statement of fact, deduced from observation, to the effect that a particular natural or scientific phenomenon always occurs if certain conditions are present.” In other words, when you apply these laws, you’ll get the expected results.